KALET – PR MANAGEMENT
The media coverage that drives real business outcomes — not just flashy headlines.
As a specialized PR firm, we manage public relations for health, food, and CPG brands that are serious about category authority. Every placement is positioned within our PR campaigns to strengthen AI and search visibility, support retail conversations, and build a powerful public image that compounds over time.
OUR APPROACH
PR that's built to do more than generate impressions.
Many of our team members come from the media side of the table: editors, journalists, and health writers who know how stories get assigned in traditional media and what makes coverage stick.
Others come from digital marketing, SEO, and AI strategy. This combination is intentional; it means the public relations team assigned to your brand ensures every placement strengthens your public image, how AI models reference you, and how your internal communications align with measurable business outcomes.
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We work exclusively with health, food, and CPG brands. That specificity matters. Our journalist relationships run deep in the categories that matter most for health and CPG brands. Our knowledge of the regulatory and editorial landscape is current. Plus, our strategy reflects the nuances that come with selling to health-conscious consumers in retail, D2C, and the media at large.
Every placement we secure is tracked not just for reach, but for how it functions: as an SEO backlink, a proof point for retailers, a piece of content your sales team can actually use, or a signal to AI-generated search results that your brand belongs in the conversation.
THE KALET APPROACH
How we build your PR program from day one.
01
Deep dive into your brand.
We assess your retail and AI/search visibility, interview key stakeholders, and review your existing media footprint. We map your target audience against where they actually consume media.
03
Strategy and goals.
Based on our brand audit and competitive research, we develop a strategy aligned to your specific KPIs: authority signals, marketing proof points, branded search lift, and category visibility. We present this to your team before a single pitch is sent.
05
Tracking the results.
Weekly recaps cover in-progress opportunities, upcoming interviews, and coverage. Monthly reports translate placements into reach, ROI, AI visibility data, and audience growth insights, all presented for easy sharing with your leadership team.
02
Competitive research.
We analyze how competitors are covered in the media and how that coverage translates into credibility and search visibility. Understanding the competitive media landscape is foundational to ensuring you lead the industry.
04
Pitching begins.
We initiate targeted outreach to journalists, not blanket press releases, to shape your category narrative. Most clients receive interview opportunities quickly, and media training for key spokespersons runs concurrently to protect your brand image.
06
Optimization
We consistently expand your strategy to reach new benchmarks. This includes entering new media verticals, developing new narrative pillars, and strengthening the proof points that matter to retailers, investors, and consumers.
