When you think of the “signature” voice of a certain brand, it’s not because you’ve seen it once or twice — it’s because that company has...

Want to sell more on social media? Here's a little secret: You don't lead by selling. Instead, the best social media strategy involves providing your audience with something they'll want to share or save. Usually, that's educational content. Not only does this spread the word to more people about your brand, but every time someone clicks the "share" or "save" buttons on your content, it signals to Instagram that your content is high quality. In fact, these metrics are a much better signal of...

You may have the best intentions when reaching out to journalists with news about your company, but common blunders can deter you from getting responses. As a former journalist, I can tell you that these three phrases do more harm than good — here's what to write instead. 1. "Please send me feedback at your earliest convenience." Journalists are always rushing to meet deadlines, develop ideas for pitch meetings, and edit pieces. The last thing they want is to be given another task from...